LiveWin
  • Tech
  • Business
  • Crypto
  • Digital Marketing
  • Game
  • Lifestyle
    • Entertainment
    • Health
    • Travel
  • Contact
No Result
View All Result
  • Tech
  • Business
  • Crypto
  • Digital Marketing
  • Game
  • Lifestyle
    • Entertainment
    • Health
    • Travel
  • Contact
No Result
View All Result
LiveWin
No Result
View All Result
Home Digital Marketing

Email Deliverability in Outlook

Editorial Staff by Editorial Staff
March 17, 2021
in Digital Marketing
0 0
0
Email Deliverability in Outlook

Email marketing occupies a significant place in modern marketing strategies. The success of an email outreach program is determined by email deliverability. Indeed, you will never get a response from your potential customers if they haven’t received your emails. Therefore, one of a marketer’s primary goals is to ensure that the emails they send actually reach the targeted people. The two further cornerstones include motivating the reader:

  • To open the email;
  • To take a specific action.

A recent study shows that 66% of marketers have experienced email deliverability problems taking root mainly in poor data quality. Although the possible sources may vary, being aware of the issue is the first step towards finding a solution. When using Outlook, you can apply a range of approaches and tools directed to the problem identification, cure, and prevention, to combat issues that impede the deliverability of your emails. Then, you can also utilize Outlook’s instrumentation such as email automation to effortlessly boost your email marketing.

Possible Sources of Outlook Deliverability Problems

When speaking of email deliverability, we mean the rate of emails reaching a subscriber’s or customer’s inbox. For the overall success of an email marketing campaign, marketers should ensure that their content is properly delivered to the targeted individuals. The potential deliverability problems of the campaign can be determined in two major ways. 

Study your bounce reports carefully and regularly

A bounce occurs when an email isn’t delivered to the recipient. A soft bounce is a temporary error that may simply delay an email delivery, while a hard bounce implies an undeliverable email due to an invalid recipient’s address. There are also blocked bounces indicating that a recipient’s email server is blocking email from your server.

Hard bounces are not necessarily a sign of a deliverability problem. In fact, deliverability issues themselves can be caused by excessive hard bounces. Thus, if you continually send email messages that lead to a hard bounce, the receiving internet service providers of such recipients may give you a worse email reputation. Consequently, your email can be either blocked from those recipients’ inboxes or moved to their junk folders. Therefore, you should regularly examine your bounces to distinguish between the blocked bounces and hard bounces versus soft bounces. 

Compare your unique open rates by domain 

The unique open rate is a handy metric that demonstrates the unique number of recipients who opened your email message at least once. You can analyze unique open rates by comparing the respective numbers in various domains for each of your mailings. For instance, if a certain domain shows a significantly lower rate than the others, it points to a problem. Supposedly, an internet service provider (ISP) is moving your emails to the spam or junk box. This occurrence can be fixed, in particular, by maintaining a good email reputation.

Increase Email Deliverability in Outlook

In their effort to fight spam, Microsoft has implemented content filtering with authentication and reputation for a combined score, according to which the messages are managed, and Outlook deliverability is determined. Therefore, the simple path to improving the deliverability of your emails is to comply with the world’s best practices. Overall, your subscribers should receive only the content they expect and when they expect it. The following range of the best practices of email deliverability will help maintain a high email reputation and improve the deliverability of your emails.

    • Reengage inactive users on your contact list. Inactive users are subscribers that haven’t opened your messages for about six months or more. A high number of such subscribers can harm your email marketing deliverability, therefore, should be properly and timely addressed.
    • Handle email bounce rates. By studying the bounce reports, identify the reasons for a bounce and, if necessary, remove bounced addresses from your list.
    • Avoid using shortened URLs as they are usually associated with spam. Try to make the URL description as consistent with the subject of your email as possible.
  • Regularly check the sending IP against blacklists to keep healthy IPs.
  • Include a clear “unsubscribe” option in your emails. By hiding this section, you will not retain the readers but rather increase the likelihood of being marked as spam.
  • Quickly remove unsubscribed individuals. According to CAN/SPAM regulations, you have to remove the names of persons who unsubscribe within 10 days. In most cases, you can automate this process.
  • Enhance the appeal of your email-marketing program. Create engaging tailored content that would urge individuals on your contact list to click on your messages.
  • Send emails exclusively upon permission. Besides this, you should preferably confirm your recipients’ permission with a double opt-in.
  • Get through the providers’ filters with relevant content. Outlook manages about 1.8 billion emails per day, nearly 80% of which are reported as spam. Relevance and user engagement are key factors that will help you avoid getting into that group.
  • Manage cold emails. Although cold emailing is a hard type of communication, it can still work well. Create a customized message to your recipient, offer them an actual solution to the problem, be laconic and clear, and suggest an easy action to attain the desired result. 
  • Optimize GIFs. Images, especially GIFs, may appeal to your target audience. However, Outlook has an issue with this type of file, as some versions do not support them. To keep your communication nice and clear, place the main information on the very first frame of your GIF. 

Save Time and Effort with Email Automation 

The future of many important processes in our work and life lies in automation. Email automation will help you scale your business in a wiser and faster manner. 

Automating your email outreach campaigns extends your opportunities to effectively embrace your target consumers, contact them at the right time, build engagement, and eventually close more deals. Statistics testify in favor of automated email campaigns, showing that they provide a 70.5% larger open rate and a 152% greater click-through rate. 

Email automation allows you to build a relationship with your customers by setting up a specific communication strategy, such as arranging a sequence of emails, or a series of follow-ups based on behavioral triggers. Consequently, you will fuel up your leads and enhance your productivity.

Conclusion

The big goal of every email outreach campaign is basically composed of three parts. First, the email should reach the recipient’s inbox. Second, the message should be opened. Finally, the recipient should respond or act in the desired way. By realizing and preventing the potential deliverability issues, marketers can ensure that their email messages get to the destination. By engaging subscribers, marketers urge them to open a message. By competently developing incentives, marketers create motivation for the desired behavior. 

Our professional team is here to aid you in the development of your email strategy and maximizing the deliverability of your emails.  

Related

Previous Post

Is PUBG New State Free to Download for PC?

Next Post

Top 15 Paid Spy Monitoring Apps for Android and IOS

Editorial Staff

Editorial Staff

LiveWin is a popular Tech Blog where you can find the latest happenings in the Tech World whether be it about how to, software, gadgets, news, apps, reviews, gaming, etc.

Next Post
Digital Picture Frame

Top 15 Paid Spy Monitoring Apps for Android and IOS

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

What Are Data Security And Data Privacy Regulations?

A Thorough Guide to Different ERPs From Oracle

March 16, 2023
video marketing trend

The Best Tools to Find Someone’s Email Address in 2023

February 19, 2023
VoIP phone systems

How To Incorporate Dialers Into Your Business Operations

February 1, 2023
PlayStation in CyberSpace

10 Best GameCube Games Of All Time

January 11, 2023

About Us

LiveWin is a popular Tech Blog where you can find the latest happenings in the Tech World whether be it about how to, software, gadgets, news, apps, reviews, gaming, etc.

Categories

  • Business
  • Crypto
  • Digital Marketing
  • Education
  • Finance
  • Gadgets
  • Game
  • Guide
  • Home
  • Hosting
  • Internet
  • Internet
  • Key
  • Lifestyle
  • News
  • Real Estate
  • Reviews
  • Software
  • Tech
  • Travel

Tags

0b186ee11d06cf1a69a0b0c1773b5003b85940f3 0bc25e8bdd66bdbd8678f092cce21f768a4dbff4 6bb1522b4f7165e9434098e4a0393d5af9a2a5f8 6bbbe78c9fe08a2e5885d486eef5e1f325f02ccf 8d56378ab8c282b96b701dd554eb526e9a274c19 79c5fea3f1acdd7fdf7cd449984b97ea65cfce19 9094bf6faac1acc6bd19d2dd0fd30de33d53fa87 be3eee2227f51bb1731650b9fa7511fced240f75 c0e5ce892251b41a3cf96a620d269fecac450e13 f0e8ab906b8923734e37cff6e32997bebdbeaf2e f8f2f440708eeb92ce705ba63ee554edc274c2f0 fa0644e02e76c442ccfdd7d9a92a92f70a0055eb サキュバス戦記 torrent
  • Technoroll
  • Contact
  • Privacy Policy
  • Techdee

Copyright © 2022 LiveWin - The Emerging Tech Blog
Disclaimer: The logo, name and its products & services are the trademarks of ZUB Digital LLC.

No Result
View All Result
  • Home
    • Home – Layout 1
  • Reviews

Copyright © 2022 LiveWin - The Emerging Tech Blog
Disclaimer: The logo, name and its products & services are the trademarks of ZUB Digital LLC.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In