In order to be successful at running an ecommerce, you need to use as many channels as possible for building meaningful customer relationships. Common channels like phone systems for businesses, email, and fax are very useful. However, in today’s world, you also need to build a strong online presence that drives customers your way.
Think of it this way: your website is your main headquarters in the internet world, social media serve as your branch offices and Google is the main highway. You can’t change anything on Social Media or Google’s algorithm, but you have total control over your website to make it search engine optimized, user friendly, and highly converting.
All pages of your website are equally important for users and the search engine, however for conversion purposes your subscribe and contact us pages are definitely crucial, besides the obvious product pages. Contact pages can have a significant impact on your conversion rates and web performance.
Think about any situation where a visitor needs to contact you and they reach you through your contact form. It may be someone who has a question about your product or service or someone who wants to offer you their services that may help you take your business to the next level.
Both are good opportunities to grow your business and you cannot afford to lose anyone. Therefore, optimizing your contact form is the best thing you can do. Wondering how an optimized contact form should look like and why you should have one? Let’s jump in and figure this out.
What Does An Optimized Contact Form Look Like?
You need to ensure that your contact form has the following features to make it a productive one.
1. Make it Easy
An overly complicated contact page that has tons of questions and fields will irritate your users and as a result, they may decide to quit.
Make sure that you only request information that is useful for you to use. Simply put, keep your contact page short and to the point.
2. Quick to Find
The first thing that you have to keep in mind is that your contact page should be easy to locate on your website. If users spend a lot of time figuring out how to approach you, this may prevent them from reaching out to you.
3. Make it Mobile Friendly
Internet users are now navigating mostly from their mobile phones. Therefore you need to double-check that your contact page is easy to be accessed and filled out from a mobile device. If it’s not, it’s time to fix the issues and make it look as fit for a small screen and easy to scroll as possible.
4. It Should Look Good
You should be very conscious about the content as well as the theme of your contact page. It has an impact on your image and conversions. Even the smallest grammar errors can destroy your image as a company. You should go through your contact page to make it better and better and design it by keeping your audience in mind.
5. It Should be Complete
Your contact page should be complete in all aspects. Now you may think about what you should have on a contact page to make it complete. This depends on what the page is meant for and who your audience is.
Ideally, it should include your email address, business address, business phone number, and a contact form to fill out. People are also using “How we may help you” and then giving options in the scroll-down menu. This helps visitors approach you with a clear subject and you can get back to urgent inquiries on priority.
6. Optimize Contact Pages for SEO
For any website to gain more traffic, it needs to be optimized for search engines. Amongst the numerous techniques used for SEO, page optimization is a significant one. Unfortunately, contact page optimization for search engines is the most overlooked aspect despite its tremendous benefit to your overall ranking and increasing conversions. A web development platform may help you with SEO if you are not technically handling your online store. However, some useful tips may include:
- Adding some images or a video
- Use Google’s standard and street maps to your contact page
- Add the basic details about your business on your contact page
- End up with a thank you note
- Pay attention to contact page meta titles and descriptions
7. Your Contact Page Should be Welcoming
When you are welcomed you feel privileged and valued. You can use this page to convey a beautiful message to your customer such as:
“Your feedback matters and we are looking forward to hearing from you”.
This can be made even better by saying:
“Our customers mean a lot to us, and we love hearing from you.”
What Are The Benefits Of An Optimized Contact Form
1. It Improves Overall User Experience
Online businesses have to play smart in terms of retaining potential clients. Within the first few seconds of landing on your page, the customer may quit if he is not provided what he is looking for. This is because he has got a lot more options.
So to improve his entire journey on your website where he may want to ask you for some particular details, a contact page is necessary. It should be easy to approach a business and that is achieved by having an optimized contact page. But while thinking of it as a mandatory thing for the eCommerce business, think of building it in a manner that doesn’t frustrate the user but rather helps them approach you easily.
2. It Improves Your Chances of Conversion
Experts in CRO like Conversion rate store agree that an optimized contact page that’s easy to locate and fill out improves the chances of conversion. If it was a customer query and routed in the appropriate department, it will be solved and you can get back to them with their answers. In case it was a job inquiry, you may get a rockstar employee for your business.
3. It Improves Your Business Credibility
Online business is a game of trust. There are only some ways through which you can earn your customer’s trust if you are into an online business. You have to prove to them that you are a genuine business. In that context, a customer will go to your contact page and confirm where you are located and how you can be contacted.
4. It Helps in the Business Decision-Making Process
Feedbacks, problems, and queries can be a great source for making some major business decisions. Once you know where the customers are facing problems, you know where you need improvement.
Similarly, when you know which products are receiving more orders or positive comments, you know how to manage your inventories. There are plenty of ways that this data will help you revamp your business strategy.
5. Serves as a Gateway to Business Opportunities
The contact page may help find some new business opportunities. Maybe someone wants to make a bulk purchase from you or offer a wonderful business partnership in some other part of the world. Anything can happen. So having an optimized contact page may open new business opportunities for you.
In the pursuit of having clear and effective communication with customers, and optimized contact page is very important for ecommerce businesses. It has to be functional, clear, easy to comprehend, welcoming, and complete by all means. I am sure that once you have paid attention to developing a nice contact page for your online store, you will experience all the amazing benefits that are mentioned above.
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